In the mids, some cars used a non-slanted version the final illustration below is from The original Dodge Ram logo came from sculptor Avard T. Starting in the late s, the Ram logo was applied to cars as well. In the s, it was changed to all capitals and given a stronger slant. Starting aroundthe Ram logo, based on s ornaments, was used.ĭan Minick wrote that Dodge used a crest with red bars the Dodge family coat of armsstarting in the Dodge coat of arms referred to changed shape inand before fading away at some time after The hubcap logo on the Coronet Brougham closely resembled the crest used on Zenith radios and TVs it was replaced by the coat of arms again, in Then, inLee Iacocca replaced division logos with the company Pentastar.ĭuring the s, a moderately slanted type-based logo was used to convey speed and a modern feel Plymouth used a similar logo. Chrysler replaced the Dodge Brothers logo with a gold winged shield through to Some years wings were more level, while later ones drooped. Hyde, Wayne State University Press, The source for the Dodge Brothers logos is cartype. In any case, the Dodge brothers had both died in That blue circular field toward the center of the emblem was meant to represent the Earth, while the white or silver objects seemingly floating in it signify the continents, to show that Dodge was known around the earth. One Dodge Brothers Club newsletter claimed that, inan export version with a single black triangle was used, to avoid association with the symbol now linked to Judaism shortly afterwards, the Star-of-David logo disappeared completely. Horace Dodge apparently enjoyed accompanying local police on their runs, and likely would have appreciated the Dodge City reference. An abstraction of the square and compass of the Freemasons this seems unlikely. A medieval symbol of mysticism and the joining of mind and body, or, in this case, the joining of two brothers. The Dodge Brothers Club has made it clear that the design was not chosen to anger Henry Ford, as the story goes, despite a good deal of provocation from the anti-semitic car man.Ĭlub writers suggested.
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